The truth, the whole truth, and nothing but the truth … so help me Gawd

Greetings Carnivores.

The mandate I gave myself when I started this Blog was; ALWAYS be truthful, correct, informative and, if at all possible humourous.

As I said in the beginning, I will be blogging about meat: the good, the bad, the ugly, all things associated with it, and safe food practices too. I will try to demystify the ‘grey’ areas for you, pull back the curtain and shine a light on all the things I’ve learned over my career in this business, spanning the past 35+ years.

Most of all, I want to earn your trust. I WILL TELL IT LIKE IT IS … PROMISE!

Now then … regarding what happens to meat when it’s exposed to Oxygen (the Bloom), and my post entitled “How ’bout a little love”. (The ‘little love’ reference meaning the public STILL doesn’t believe us).

The “Bloom” is one of the MOST FRUSTRATING issues we deal with DAILY! I/we (as an industry) can’t seem to make people believe the science behind the chemical reaction. Meat protein + oxygen = colour change.

All I can do is continue the dialogue.

’till next time people, please like and share my posts on Facebook at, and follow me on Twitter @DougieDee

Tagged with: