Loss Leaders … the art of getting you into the store

Greeting Carnivores,

Recently, my wife and I were attending a festive Christmas party and a friend was commenting on my humble musings here at Carnivore Confidential. I love getting feed back and suggestions for future topics, and my buddy Drew gave me a great idea for todays post.

He was chatting about the HUGE difference in price from store to store for the same product … in this case, Prime Rib roasts.

Now, … as long as you are comparing “apples to apples” meaning, Triple “A” to Triple “A”, Double “A” to Double “A”, Prime to Prime, Select to Select, or Choice to Choice and so on, it REALLY behooves you to shop around.

ALL stores will do a fair bit of comparison shopping, meaning they will send their own people around to the other stores in the neighbourhood, to check their prices for “apples to apples” competitiveness.

Impulse buying is such a HUGE game in retail but … the store has GOT to get you into their location first, in order for them to be able to work their magic on you.

THE BAIT

Much is made of “Loss leaders” in the retail industry, and it’s a very common practice in the meat business.

In case you’re not familiar with the term … “Loss Leader” refers to advertising a certain product (lets say Chicken Breasts) at a below cost price, to entice shoppers into the shore with the hopes that while they’re there, they’ll end up buying other high-end items at inflated prices … and in the case of Drew’s comment … Prime Rib roasts.

The resulting sales will overcome the “Loss” from the below cost item that got you into the store in the first place.

Like I said before, … as long as store “A”, store “B” and store “C” are all selling the SAME product eg: Triple “A” Prime Rib Roasts … you will generally see a HUGE disparity in pricing depending on who is offering which “Loss Leader” as bait to get you in the door.

Knowledge is power people 🙂

In closing, I want to wish each and every one of you a belated, very Merry Christmas and all the best in 2016.

Happy New Year !! 🙂

Stay hungry Carnivores and, please stay tuned. Don’t forget to click “follow Blog via email” (CarnivoreConfidential).

You’ll get an email notice every time I write something new … and, I PROMISE … you won’t get bombarded with spam. WordPress is very responsible. 🙂

Until next time Carnivores, stay hungry and as usual, please follow my posts on Twitter @DougieDee and like and share them on Facebook http://www.facebook.com/carnivoreconfidential

6 thoughts on “Loss Leaders … the art of getting you into the store

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